Marketing Leadership Programme: MENA Edition

7 Weeks to Become a Senior Marketing Leader

CPD-Certified | Virtual | Taught Live by UK-Based CMO | Now Available in UAE, Qatar, Saudi Arabia

Secure your place on our next start date: 12 August | Live Virtual Classes: Wednesdays, 7–9pm (GMT+3)

Lead Like a CMO

Develop the Confidence, Skills, and Mindset to Move Up

The Marketing Leadership Programme is a 7-week virtual course designed to prepare ambitious professionals across the UAE, Qatar, and Saudi Arabia to become marketing leaders. Whether you’re aiming for a Marketing Director or Chief Marketing Officer (CMO) position, this course will help you make the leap.

You will be trained and mentored by James McCracken, FCIM – a UK-based Fractional CMO with two decades of senior experience. With global insight and practical teaching, you’ll build a senior mindset, master leadership communication, and gain the tools to influence, grow teams, and impact business strategy.

Who Should Join?

Senior Marketing Executives or Managers ready for promotion
Professionals preparing for Director or CMO roles
In-house marketers looking to gain strategic edge in fast-growth markets

Learning Outcomes

Accelerate Your Career: 87% of past learners secured a promotion or new job after completion
Build Leadership Confidence: Master stakeholder communication and executive decision-making
Adopt a CMO Mindset: Learn to lead teams, make strategic decisions, and link marketing to growth

Course Structure

Delivered Live Online | 2 Hours Per Week | Recordings Available

01 Week 1: Personal Development

Set leadership goals, identify your strengths & weaknesses
Learn time management and motivational leadership skills

02 Week 2: Networking & Influence

Build a professional brand and stakeholder relationships
Influence non-marketing peers & senior leadership

03 Week 3: Conflict Resolution & Confidence

Handle team conflicts & difficult stakeholders
Address imposter syndrome and lead with assurance

04 Week 4: Building an Award-Winning Team

Hiring frameworks, team motivation, mentorship & behaviour management

05 Week 5: Brand & Communications Strategy

Lead brand messaging, briefs, AI integration & cross-team alignment

06 Week 6: Data-Driven Leadership

Define KPIs, write business cases, prioritise budgets, measure ROI

07 Week 7: CMO Leadership & Growth

Define your leadership style, communicate vision, and scale your impact

Post-Course Benefits

CPD Certificate of Completion

Ongoing Mentorship from James & Frances and Kevin team

CV and career support to help secure your next leadership role

Hear from Our Graduates

Three months after finishing the course, I was promoted to Head of Marketing. My CEO said, 'You've started thinking like a Marketing Director.' And then came the promotion!

Sarah Knowles Head of Marketing

Before this course, I stayed quiet in senior meetings. Now, I speak with confidence because I know my strategy is sound. I carry myself like a leader.

Jason Mannion Senior Marketing Manager

The biggest change for me was mindset. I now approach marketing from a strategic lens. I feel like I’ve levelled up from manager to true leader.

Priya D Marketing Lead

Proven Results

saw a significant skills improvement

0 %

were promoted or landed a new role

0 %

improved conflict management skills

0 %

course satisfaction rate

0 %

Key Information

Next Start Date: 12 August
Live Sessions: Wednesdays 7–9pm (MENA Time)
Duration: 7 Weeks
Delivery: 100% Virtual, Tutor-led

Why Us

Google Trends data shows a surge in demand for CMOs and strategic marketers globally — especially in high-growth regions like the UAE, Qatar, and Saudi Arabia. Position yourself for success by gaining UK-accredited leadership training today.

Limited spaces available | Join the next cohort starting 12 August

Need help or want to book a team package?

james@francesandkevin.co.uk

Frances & Kevin | Strategic Marketing Leadership for Professionals in the UK & Middle East

Marketing Leadership Programme: MENA Edition

Lead Like a CMO

Develop the Confidence, Skills, and Mindset to Move Up

Who Should Join?

Learning Outcomes

Course Structure

Delivered Live Online | 2 Hours Per Week | Recordings Available

01

Week 1: Personal Development

02

Week 2: Networking & Influence

03

Week 3: Conflict Resolution & Confidence

04

Week 4: Building an Award-Winning Team

05

Week 5: Brand & Communications Strategy

06

Week 6: Data-Driven Leadership

07

Week 7: CMO Leadership & Growth

Post-Course Benefits

CPD Certificate of Completion

Ongoing Mentorship from James & Frances and Kevin team

Ongoing Mentorship from James & Frances and Kevin team

CV and career support to help secure your next leadership role

Hear from Our Graduates

Proven Results

Key Information

Why Us

Need help or want to book a team package?

james@francesandkevin.co.uk

Quick Link

Connect With Us

Marketing Leadership Programme: MENA Edition

Lead Like a CMO

Develop the Confidence, Skills, and Mindset to Move Up

Who Should Join?

Learning Outcomes

Course Structure

Delivered Live Online | 2 Hours Per Week | Recordings Available

01

Week 1: Personal Development

02

Week 2: Networking & Influence

03

Week 3: Conflict Resolution & Confidence

04

Week 4: Building an Award-Winning Team

05

Week 5: Brand & Communications Strategy

06

Week 6: Data-Driven Leadership

07

Week 7: CMO Leadership & Growth

Post-Course Benefits

CPD Certificate of Completion

Ongoing Mentorship from James & Frances and Kevin team

Ongoing Mentorship from James & Frances and Kevin team

CV and career support to help secure your next leadership role

Hear from Our Graduates

Proven Results

Key Information

Why Us

Need help or want to book a team package?

james@francesandkevin.co.uk

Quick Link

Connect With Us

Get in Touch